AM DESIGN & STAGING
Client:
AM Design & Staging
Roles:
Designer, Developer
Project Time:
3 Months
Background
AM Design & Staging hired me to create a website that would elevate their online presence and reflect their expertise in staging and interior design. The goal was to design a site that showcased their services with a clean, modern look while making it easy for potential clients to navigate and contact the company. Through a user-centered approach, the site delivers a professional, seamless experience that aligns with the company's aesthetic and vision.
Challenges
Creating a website for a small real estate staging and interior design firm posed the challenge of balancing a visually appealing design with clear, concise information. The firm had a limited online presence, and it was crucial to convey their expertise without overwhelming potential clients. Additionally, ensuring smooth navigation and an intuitive user experience for both desktop and mobile was essential.
Opportunity
This project offered the opportunity to build a brand-new digital platform from the ground up, allowing for complete creative freedom in showcasing the firm's work. By implementing strategic design elements and user-friendly features, the website became a powerful tool for attracting new clients and highlighting the company’s unique services.
Building Trust
Architectural Design
Wireframes and Mockup
Click on image to enlarge
Usability Testing
The High Fidelity prototypes allowed me to test with some members of the target audience to gauge pain points and critiques. The response allowed information gathered to make clear improvements in future iterations.
It was noted that a larger button set directing users to storefronts based on platform would improve usability, as well as a larger, more striking back button that will stand out more. User testing also noted giving the library filter a home above the games library for users to know at a glance which platform they’ve selected is a helpful inclusion.
Visual Design
The Takeaways
- Sketch out more wireframes than I may think I need
- A sketch can add one good idea even if the rest isn't usable
- Complex is not necessarily better